“Viral ad campaign hits #FirstWorldProblems”

CNN


“Sometimes the grim reality of life in the First World is just so hard that you have to tweet about it.”

TIME


“Haitians are the spokespeople for a new ad campaign getting lots of

YouTube hits this month.”

BBC


“You Have to Watch WATERisLIFE’s

Latest Video”

MTV


“Poor Haitians Reading #FirstWorldProblems Tweets Might Be

The Best Ad of the Year”

Business Insider


“Haitian Villagers Are Sure Sorry To Hear About Your #Firstworldproblems”

Fast Company


“Top 5 Ads of 2012”

Buzzfeed


“This is the first time an advertiser has attempted to eliminate, rather than promote a trending hashtag.”

Huffington Post


“Turning an ironic gesture on its head”

Adweek


“Think You Have First World Problems? Think Again”

Mashable


Contagious


AdAge


Creativity


Best Ads on TV


Credits


Director

Alec Helm


Agency

DDB New York


Chief Creative Officer

Matt Eastwood


Executive Creative Director

Menno Kluin


Art Director

Sam Shepherd


Copy Writer

Frank Cartegena


Editor/DP

Alec Helm


Photographer

Alec Helm


Photographer

JT Elbracht


Designer

Juan Carlos Pagan


Motion Graphics

Gina Lin


Motion Graphics

Zeynep Aydogmus


Producer

Lindsey Hutter


Executive Producer

Ed Zazzera


work.html
Hashtag_files/hashtag%20killer%20-%20axe.jpg
Hashtag_files/hashtag%20killer%20-%20teeth.jpg